The Modi Effect Authored by Lance Price: Book titled “The Modi Effect: Inside Narendra Modi’s Campaign to Transform India” written by Lance Price, former media advisor to the then British Prime Minister Tony Blair.The book was published in the month of March 2015 in India by Hachette. The book is based on the author’s interviews with the prime minister, his Cabinet colleagues like Piyush Goyal, Prakash Javadekar and Smriti Irani and his team of advisers and analysts.