Unit 44: Marketing Information System- A Longitudinal Analysis
Unit 44 : Marketing Information System
Need of MIS a) Complex marketing activity b) Knowledge / information explosion c) Communication Gap d) Prompt Decisions e) Non-Price Competition
Kind of Information needed Information about market forces Information about the bank’s market behaviour Internal Information
Components of MIS : MIS consists of four subsystems, which facilities the entire MIS system. a) Internal Record System b) Market Intelligence System c) Marketing Research System d) Marketing Management and Science System