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SOLVED JAIIB COMBINED PAPER 11:

1. Marketing ...... the customer requirements.
(i) identifies, (ii) satisfies

a. Only (i)
b. Only (ii)
c. Either (i) or (ii)
d. Both (i) and (ii)

Ans - d
2. The key challenge to market-driven strategy is ......
a. Selling maximum products
b. Employing maximum DSAs
c. Delivering superior value to customers
d. Being rigid to changes

Ans - c
3. Lead generation does not mean ......
(i) tips for selling tactics,
(ii) tips for better production,
(iii) likely sources for prospective clients

a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)

Ans - a
4. An audio cassette manufacturer starts manufacturing cassette holding trays is an example of ......
a. Concentric diversification
b. Horizontal diversification
c. Conglomerate diversification
d. None of the above

Ans - b

5. 
Which of the following are involved in the Growth Strategies of a company?
(i) Intensification,
(ii) Diversification,
(iii) Horizontal integration

a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)

Ans - c
6. A market plan is ......
a. performance appraisal of the marketing staff
b. company prospectus
c. documented marketing strategy
d. business targets

Ans - c
7. Value-added services does not mean ......
(i) additional services,
(ii) costlier products,
(iii) large number of products

a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)

Ans - c
8. No-frills savings bank account, multi-city cheque book facility of savings bank account are example for ......
a. Line extension
b. Brand extension
c. Multi brands
d. New brands

Ans - a

9. 
SME means ......
(i) Small and Medium Enterprises,
(ii) Small and Medium Establishments

a. Only (i)
b. Only (ii)
c. Either (i) or (ii)
d. Both (i) and (ii)

Ans - a
10. Marketing ...... the customer requirements.
(i) identifies, (ii) satisfies

a. Only (i)
b. Only (ii)
c. Either (i) or (ii)
d. Both (i) and (ii)

Ans - d
11. Cross-selling is not effective for which one of the following products?
a. Debit Cards
b. Savings Accounts
c. Internet Banking
d. Pension loans

Ans - b
12. In the maturity stage of its life cycle, the sales of a product ......
a. Increases
b. Declines
c. Stands Still
d. None of the above

Ans - b

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