SOLVED JAIIB COMBINED PAPER 12:
1. Marketing channels do not mean ......
(i) delivery objects,
(ii) delivery outlets,
(iii) delivery boys
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - b
2. What can be a characteristic of Service Products?
a. Transfer of ownership possible
b. Tangible
c. Homogeneous
d. Perishability
Ans - d
3.Market research is useful for ......
(i) Deciding proper marketing strategies,
(ii) Deciding the selling price,
(iii) Choosing the right products
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - d
4. Aggressive Marketing is necessitated due to ......
(i) Globalization, (ii) increased competition
a. Only (i)
b. Only (ii)
c. Either (i) or (ii)
d. Both (i) and (ii)
Ans - b
5.Customization does not mean ......
(i) acquiring more customers,
(ii) special products to suit each customer,
(iii) more products per customer
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - b
6. Home loans can be best canvassed among ......
a. Builders
b. Flat owners
c. Land developers
d. Individual wanting to buy a flat or house
Ans - d
7. The performance of a sales person mostly depends on ......
a. salary paid
b. sales incentive paid
c. sizes of the sales team
d. ability and willingness of the salesperson
Ans - d
8. Introducing RTGS and NEFT in remittance product category are example for ......
a. Line extension
b. Brand extension
c. Multi brands
d. New brands
Ans - c
9. Modern style of marketing include ......
(i) digital marketing,
(ii) tele-marketing,
(iii) e-mails solicitation
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - d
10.Personal loans can be canvassed among ......
a. salaried person
b. pensioners
c. foreign nationals
d. NRI Customers
Ans - a
11. The sole aim of marketing is to ......
(i) increase sales, (ii) increase profits
a. Only (i)
b. Only (ii)
c. Either (i) or (ii)
d. Both (i) and (ii)
Ans - a
12. Vehicle loans available to transport operators are made available with modifications to retail and agri-customers are example for ......
a. Line extension
b. Brand extension
c. Multi brands
d. New brands
Ans - b
(i) delivery objects,
(ii) delivery outlets,
(iii) delivery boys
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - b
2. What can be a characteristic of Service Products?
a. Transfer of ownership possible
b. Tangible
c. Homogeneous
d. Perishability
Ans - d
3.Market research is useful for ......
(i) Deciding proper marketing strategies,
(ii) Deciding the selling price,
(iii) Choosing the right products
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - d
4. Aggressive Marketing is necessitated due to ......
(i) Globalization, (ii) increased competition
a. Only (i)
b. Only (ii)
c. Either (i) or (ii)
d. Both (i) and (ii)
Ans - b
5.Customization does not mean ......
(i) acquiring more customers,
(ii) special products to suit each customer,
(iii) more products per customer
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - b
6. Home loans can be best canvassed among ......
a. Builders
b. Flat owners
c. Land developers
d. Individual wanting to buy a flat or house
Ans - d
7. The performance of a sales person mostly depends on ......
a. salary paid
b. sales incentive paid
c. sizes of the sales team
d. ability and willingness of the salesperson
Ans - d
8. Introducing RTGS and NEFT in remittance product category are example for ......
a. Line extension
b. Brand extension
c. Multi brands
d. New brands
Ans - c
9. Modern style of marketing include ......
(i) digital marketing,
(ii) tele-marketing,
(iii) e-mails solicitation
a. Only (i) and (ii)
b. Only (i) and (iii)
c. Only (ii) and (iii)
d. (i), (ii) and (iii)
Ans - d
10.Personal loans can be canvassed among ......
a. salaried person
b. pensioners
c. foreign nationals
d. NRI Customers
Ans - a
11. The sole aim of marketing is to ......
(i) increase sales, (ii) increase profits
a. Only (i)
b. Only (ii)
c. Either (i) or (ii)
d. Both (i) and (ii)
Ans - a
12. Vehicle loans available to transport operators are made available with modifications to retail and agri-customers are example for ......
a. Line extension
b. Brand extension
c. Multi brands
d. New brands
Ans - b